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The ultimate guide to UX

A downloadable video training course for beginners in UX Design taught by Ed Vinicombe

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Prepare for a new career in UX

Gain the confidence in the tools and techniques you’ll need to become a new, valued member of a UX team.

Refine your existing skillset

Feel reassurred that you are on your way to your next promotion or raise with a robust, versatile skillset.

Create products of lasting value

Help your business translate user needs into meaningful experiences that power revenue and customer loyalty.

Course breakdown

    I. Getting started

    Let's start from the top and build a solid foundational understanding of the practice of user experience design.

  • At the heart of UX Design is the process of creating meaningful and engaging products for users. This process consists of several disciplines which combined form the skeleton of user experience design. Broadly speaking these disciplines include user research, information architecture, planning & strategy, iterative design and finally testing.

    • A history in UX Design 4m 13s
    • The definition of UX 2m 40s
    • Common misconceptions about UX Design 3m 6s
    • Am I a UX Designer? 3m 9s
  • As with any discipline there are core principles that will serve as the foundation for your journey into UX design. This course will help teach you the theory first before we go ahead and jump into the practicalities.

  • The UX design industry is booming and there simply isn't enough supply for the ever growing demand. Having said that, it's crucial that you search for an environment that is right for you and your career. In this course I'll give you some tips on what to look out for when choosing the right company and some help for your interview.

    • Educate yourself 3m
    • Working on fake projects 2m 30s
    • Finding the right role 4m 38s
    • The interview 3m 3s

    II. User research

    There is no UX design without research. Learning how, when & why to conduct user research will ensure that you are solving the right problem from the beginning.

  • A heuristic evaluation is a general inspection of a product's usability that is conducted right at the very beginning of a project. In this course we'll explore how to conduct such a test and what to do with the data.

    • What is a heuristic evaluation? 2m 13s
    • How to conduct a heuristic evaluation 3m 45s
    • Writing up the report 1m 43s
    • Alternating Heuristic Evaluation and User Testing 1m 39s
  • Ethnographic research serves as a qualitative method where researchers observe and interact with customers out in the real world! In this course I'll define when ethnographic research is needed and how it can help better inform your product decisions.

    • What is ethnography? 1m 36s
    • Who needs ethnographic research? 2m 1s
    • Capturing the information you need 1m 39s
    • Focused coding 1m 51s
  • If you want to be a UX Designer you have to be able to empathise with your customers! Interviewing users and understanding their needs, differences and aspirations is at the very core of the discipline and we'll explore all of that and more in this course.

    • The importance of face to face interviews 3m 16s
    • A framework for interview users 4m 15s
    • Getting ready to conduct your interview 2m 36s
    • Finding participants 2m 37s
  • Once we've interviewed our users we can begin to create personas that will help contextualise different their needs. In this course we'll explore how to create them and when they're most useful.

    • What are personas? 2m 34s
    • Empathising with your users 2m
    • Focus areas 1m 9s
    • How many personas do you need? 1m 28s
  • The results of a user test are fairly useless if you cannot determine what it means or how to leverage it to make better product decisions. In the first part of this course we'll first establish why you need to quantify your data and how you can document your findings.

    • Why you need to quantify your data 1m 32s
    • Fundamental user metrics 2m 9s
    • How to document usability problems 1m 33s
    • How precise are our estimates? 4m 40s
  • In the second part of this course we'll continue our exploration into data analysis by looking at different types of statistical measures as well as the need for varying sample sizes.

    • Did we meet or exceed our goals? 2m 8s
    • One tailed and two tailed tests 2m 35s
    • Comparing a completion rate to a benchmark (Small sample size) 3m 7s
    • Comparing a completion rate to a benchmark (Large sample size) 2m 7s
  • User story mapping serves as useful technique when determining what part of your product to build first. In the first part of this course we'll explore the anatomy of a story map and what would constitute as a minimum viable product (MVP).

    • What is user story mapping? 2m 30s
    • The anatomy of a story map 2m 14s
    • What is an MVP? 2m 42s
    • Slicing out our first release 1m 53s
  • In the second part of the course we'll further explore how we prioritise our product backlogs, what tools we can use to help us and some useful tips when determining what is viable as a first release and what isn't.

    • Defining the problempreview 8m 5s
    • What really drives our priorities 3m 58s
    • Using Trello to project manage 6m 33s
    • Be careful what you consider viable 4m 23s

    III. Information architecture

    Information architecture will enable you to better understand the structure of the application or project you're building thus enabling users to better understand the experience they're interacting with.

  • In this course I'll give you an overview of information architecture that will help build a foundational understanding of the role that IA plays in user experience design.

  • Card sorting is really useful technique when we need to evaluate the information architecture of a product or application. Users categorise content into groups that make sense to them enabling us to design simpler and easy to understand experiences.

    IV. Wireframing

    Wireframing gets you focusing on the content and core experience of a product rather than style and finesse. It enables you to move quickly through ideas until you reach the right solution.

  • Anyone can sketch an idea on a piece of paper - it's as simple as that. In this course I'll help you get past the fear of sketching your ideas and show you how easy it can be to rapidly test paper prototypes that you can pull together in no time.

    • Content priority hierarchies 8m 1s
    • Mobile first wireframing 13m 31s
    • Sketching your ideaspreview 4m 46s
    • Tools for rapid testing 7m 32s
  • Depending on what type of feedback you're seeking from user testing will govern how much fidelity is required in your designs. In this course I'll show you when & why we use different fidelities and how you can ensure they are ready to hand over to a developer.

    • Why we design in different fidelities 2m 48s
    • A workflow for iterating on your designs 2m 19s
    • Is there a right fidelity to use when user testing? 1m 46s
    • Design hand off 3m 42s
    • Translating your designs to be ready for development 2m 21s

    V. Software & tools

    Familiarising yourself with common software & tools will build your confidence and get you hitting the ground running in a new job.

  • When communicating your ideas out to the world a great place to start is, Axure. It's easy to learn, powerful and scalable. In this course we'll start with the basics such as the interface, using grids and building widgets.

  • The second part of this course we'll explore adding some interactivity to our prototype that will help give you a solid understanding of some of the more complex aspects of Axure to take on to the next step.

    • Form inputs & textareas 5m 10s
    • Dropdowns 5m 23s
    • Checkboxes & radio buttons 3m 40s
    • Adding form interactivity 3m 41s
    • Form validator librarypreview 6m 28s
  • Dynamic panels is where Axure gets really interesting and the possibilities are truly endless. They sound a little scary but once you get the hang of how they work you'll wonder what all the fuss was about!

  • Sketch is one of the go to tools for creating your ideas in a digital format. It's super quick to learn and will give you the capability to bring your ideas to life. In this first course I'll start with the basics to get us going.

    • What's the big deal with Sketch? 4m 32s
    • Getting to grips with the basics 4m 30s
    • How to export your assets 1m 51s
    • Some handy plugins for Sketch 2m 12s
  • In the second part to this course I'll take a closer look at some of the more powerful tools in Sketch such as shape editor and masking.

    VI. UX Strategy

    Learning how to strategically enable the practice of user experience design in a business can revolutionise a company's culture, product & most importantly, bottom line.

  • It can be lonely when you're the only UX designer in a company 😢. Figuring out how to sell the benefits of the practice can be challenging or darn right impossible! In this course I'll explore how you can begin to promote the value in UX design from the ground up.

    • Hit the ground runningpreview 4m 13s
    • Undercover user research 3m 24s
    • Collaborative design 2m 2s
    • Time to make things real 2m 38s
    • The art of iteration 4m 16s
  • Figuring out why a product is special and who will benefit from it are some of the broader questions that will really determine the success of what you're working on. In this course I'll explain how to establish a value proposition for your product/business so you can be sure you're designing the right thing for the right reason.

    • What is value proposition design? 3m 37s
    • The canvas 2m 28s
    • The customer profile 6m 33s
    • The value mappreview 6m 1s
    • The fit 4m 19s
    • Re-cap 4m 19s

Who is the course for?

This course is perfect for anyone who wants to learn how to design meaningful digital experiences. Don't be worried if you've never worked in the digital space before, this is a beginners course that is easy to follow and understand.

What will you need?

All you'll need is a computer, a modern web browser, a little bit of time and an internet connection. That's it!

Customer reviews

The Ultimate Guide to UX is rated 'Great' on TrustPilot

This has been incredibly valuable for me as a Product Manager. A light touch or a deeper dive into the UX disciplines.
Lewis Broad-Ashman

The lessons are short and easy to understand. I found this really useful as it meant I could watch a video in between projects rather than having to set aside large amounts of time!
Tom Spencer

The lessons are super easy to follow and practical. I often use the course material to refresh my memory and ensure that I'm approaching my work the right way.
Jon Swanson

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Meet Ed

Ed has been working in the design industry for over 13 years and has amassed experience helping companies like Nissan, MasterCard, British Gas and JP Morgan Chase craft meaningful digital experiences.

Today, Ed is leading a team of Product Designers at Virgin Atlantic, defining digital experiences across a wide variety of touch points, all the way from the website and app to in flight entertainment services and check in kiosks.

Ed is also the founder of, an on demand video training platform for beginners in UX Design.

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The ultimate guide to UX

64 immersive lessons that are easy to follow

Expert advice from a practicing UX Designer

Pay once and get access for life

Essential UX principles & skills you’ll need

In-depth help with Sketch, Axure &

Rated ‘Great’ on

How can I watch it?

Buying the course for $99 will trigger a download of the course content that you can watch locally on your device at any time. If you rent the course material you'll only be able to stream the content directly from Gumroad.

How long do I get access for?

If you buy the course material for $99 there is no limit - you download the course material and it's yours forever! If you rent the course material for $59 you'll have access to the content for 30 days from the first watch.

Do you offer refunds?

I want to make sure you get real value out of this so I only want your money if you are happy with the product! If you aren't satisfied, please send an email to me with a copy of your welcome email and I will refund you.

What format are the videos in?

The videos are in MP4 format and will play with most media players (quicktime, iTunes etc).